The Add Christmas Report 2017,
Compiled for our clients and looking at creative over the festive season. Click the PDF icon above to view the full document.
2016 saw a split in how creative for
retail was directed over the festive season.
Half the market had a purely traditional take, looking as obviously festive as possible.
The other half did the exact opposite, producing creative that was irreverent and tenuously linked to Christmas, exploring themes like ‘A Wild Christmas’ and ‘Palm Springs Christmas Dinner’.
This year the market has harmonised, with a visual style that can be easily categorised as
‘A Modern Christmas’.
Q4 2017 in retail terms was about taking the traditional styling of the season, staying true to its heritage but representing it visually with a modernist aesthetic.
Let us know what you think, Add.