Add Reality. Create the future, now.

Projects.

Designed and developed by Add Reality, this interactive screen allows customers to browse and share multiple product combinations.

Design Direction

Add were chosen by UK homeware retailer Dunelm to provide design direction for their new concept store.

Designed in house. Realised in augmented reality.

George Clothing, part of the Wal-Mart group recently commissioned us to film a series of training videos.

GFW Careers Fair.

Campaign illustration.

Architectural Virtual Prototype

Produced as a scale model and at full size on site.

Mo Bros Packaging.

Concept and graphic design.

Seventh Seal.

Brand and graphic collateral.

Brick Lane Pop Up Store.

Total creative return. Concept, store design and collateral.

Augmented reality realisation. Scale model and realised on site at 1:1 scale as a hologram.

Designing For Real Life.

Brand mission.

Brick Lane.

Graphic examples.